Gsk nicorette - #quitips

For ex-smokers, quitting is one of the hardest things they’ve ever had to do. That’s why instead of just telling smokers to quit, we created QUITIPS, color-coded tips from former smokers that can help anyone stay smoke-free.

Social Takeover

On Instagram, we partnered with Jimbo Matison to create quirky, bite-sized videos that prove that quitting no longer has to stink. 

We followed this with even more awesome hand-lettered tips on Facebook and Twitter in collaborations with artists like James Victore.