Coke zero - #opentotry being frenemies

NCAA is all about rivalries. The prestige, the bragging rights, who has the bigger… trophy cabinet. So this March Madness, we asked two "big time" comedians (Chris D'Elia and Jerrod Carmichael) to set aside their basketball beef and come together over a Coke zero as Frenemies. We even got rival fans of all 68 teams to be #OpenToTry squeezing into a Frenemy jersey for a moment of semi-reluctant happiness.


Case Film


The Frenemy Jersey 


At the NCAA tournament, rival fans squeezed into custom-made Frenemy jerseys in exchange for free tickets. The thing they discovered once they accepted was that they had to sit and "enjoy" the entire game while wearing the jersey.