Coke zero - you don't know zero 'til you've tried it
Most people think they know what Coke zero tastes like, but the reality is they haven’t even tried it. So to get them to put up or shut up, we made it easy for them to try it by making every one of our ads drinkable.
Cannes 2015 Winner - Media Lion
Cannes 2015 Shortlist - Outdoor Lion
Cannes 2015 Shortlist - Direct Lion